BMW Welcome Kit
To welcome new BMW owners to the road's most powerful family, we took every BMW model to the track and filmed high-octane videos that showed what no test drive ever could...legally. Then we sent new owners a video featuring their exact model a couple weeks after purchase.
BMW Welcome Kit
To welcome new BMW owners to the road's most powerful family, we took every BMW model to the track and filmed high-octane videos that showed what no test drive ever could... legally. Then, we sent new owners a video featuring their exact model on a key-shaped USB.
As a tactile person, this project was extra fun for me. I got to design and produce tangible objects from the packaging to the USB that looks like a BMW keyfob, and even fun pins.
As an extra special gift to BMW M owners, we created a crowd-sourced map of America’s best driving roads: The United States of M. Complete with custom M-badge pins to check off completed drives.
Fun fact: I’ve done some of these roads on my motorcycle, and confirmed, they are fun!
Agency: kbs+
Role: Art Director
CCO: Dan Kelleher, CCO: Jonathan Mackler, ECD: Paul Renner, CD: Rob Collignon, CD: Aileen Calderon, CD: Lea Platz, CW: Rob Hirst-Hermans, Producer: Michelle Strank
