Milk x Twitch
Made Milk the go-to energy drink for gamers.
Milk x TwitcH
Made Milk the go-to energy drink for gamers.
STORY
Gamer culture is saturated with sugary energy drinks.
Milk broke through with a unique positioning: it helps you focus and gives you energy without the caffeine crash or jitters. So, we partnered with Twitch and entered the chat as The Performance Drink of Gamers.
LAunched WITH Fortnite IRL
Just Chatting on Twitch
Streamer Partnerships
@CNotBusch @QTCinderella @Ninjayla @HungryBox
Gamers competed in a reaction time test to win the title of “twitchcon’s fastest hands”
Milk gives you energy and helps you focus without the caffeine jitters or crash
Grand proclamation from IGN
Agency: GALE
Role: ACD/Art Director
CCO: Winston Binch, CD: Lindsey Brand, CW: Adam Tarchoun, CW: Celia Canez, Partnerships: Max Bass, Producer: Tessa Banks
