Creative Director / Art

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Super 8

Nationally airing spots showcasing Super 8's updated rooms.

 

SUPER 8

Helped transform Super 8 from ick to oasis.

Super 8 is iconically the quintessential roadside motel (in the worst way).

With Super 8’s nation wide renovations, I can vouch, they’re not gross. The campaign taps into relatable road trip fails juxtaposed with a clean, comfy, Super 8. Fun fact, the campaign is based on real incidents from my travels.

 
 

we followed #roadtripfails and came to the rescue with discounts on cozy rooms.

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We found the worst-rated road in America and put up a site-specific billboard.

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Ah the relaxing sounds of the open road… (AD’s can have good radio ideas too!)

 

Agency: Terri & Sandy
Role: Art Director


CCO: Terri Meyer, CCO: Sandy Greenberg, CD: Deb Maltzman, CD: Ang Denise, CW: Mark Carlson, Producer: Paddy Giordano