Every Woman's Marathon
Every Woman’s Marathon
problem: Marathons were never made for women. Not the facilities. Not the training guides. Not even the gear. How do you make a historically non-inclusive space accessible?
As the OG sports drink, Milk took the male-dominated sport head on and created its own marathon. The first marathon created by women for women.
Adweek; The Cut; AdAge; LBB; Runners World; Yahoo; WSJ; PopSugar; CampaignUS; Vox
Results:
47% increase in positive perceptions of milk in women runners
Exceeded sign-ups by 300%
40% of sign-ups were first time runners
250M+ earned social impressions
Agency: GALE
Role: CD/Art Director
CCO: Winston Binch, ECD: Geoff Edwards, GCD: Andre De Castro, CD: Karen Starc, DD: Damien Lecocq, CW: Lindsey Tucker, Designer: Sumeru Shekhar, Producer: Alex Harrison, Producer: Max Gheysens, Producer: Gabe Braden
