Every Woman's Marathon
Every Woman’s Marathon: Redefined the century-old approach to marathons with a groundbreaking race made for women.
Every Women’s Marathon
Redefined the century-old approach to marathons with a groundbreaking race made for women.
STORY
Marathons were made by men, for men. In fact, women weren’t able to compete in marathons until 1972.
Every Women’s Marathon is the first marathon created by women for women. Co-crafted with Kathrine Switzer, the first woman to officially complete the Boston Marathon. Built on the principles of inclusion, empowerment, and equity. It removes traditional barriers. From eliminating sweepers and supporting first-time finishers, to offering qualifying times for Boston and New York for the most competitive athletes. We created a race that champions every woman’s journey.
Launched with A RALLY CRY WRITTEN BY AMANDA GORMAN
MADE BY WOMEN, FOR WOMEN
A CELEBRATION OF COMMUNITY, NOT COMPETITION
RESULTS
Created a community of 30k+
42% first-time marathoners
3.1B+ earned impressions
62% women runners drank more Milk
Agency: GALE
Role: CD /Art Director
CCO: Winston Binch, ECD: Geoff Edwards, GCD: Andre De Castro, CD: Karen Starc, DD: Damien Lecocq, CW: Lindsey Tucker, Designer: Sumeru Shekhar, Producer: Alex Harrison, Producer: Max Gheysens, Producer: Gabe Braden
