Freshpet Pet Food
An expose campaign that got pet parents to say goodbye to kibble.
Freshpet Pet Food
An expose campaign that got pet parents to say goodbye to kibble.
Kibble is filled with harmful chemicals and fillers. The same active ingredients found in anti-freeze, gasoline, and jetfuel.
This expose campaign marries hard-hitting facts about kibble with the internet’s most hilarious dog reactions to bring the industry’s issues to light, shame-free. (This project was interesting, and one of the few cases I find a good case for testing. We found that when pet parents are met with guilt, they instantly tuned out.)
My favorite part was combing through the internet to find these MEMES. I also learned that this is someone’s full-time job.
Agency: Terri & Sandy
Role: ACD/Art Director
CD: Ang Denise, CD: Deb Maltzman, CW: Tim Stiefler, Producer: Michelle Strank
