Super 8
Transformed Super 8 from ick to oasis
STORY
Super 8 is iconically the quintessential roadside motel (in the worst way).
With Super 8’s nation wide renovations, I can vouch, they’re not gross. The campaign taps into relatable road trip fails juxtaposed with a clean, comfy, Super 8. Fun fact, the campaign is based on real incidents from my travels.
Integrated Campaign • Social • Community Management • Radio • OOH
Followed #roadtripfails and came to the rescue with discounts on cozy rooms
Found the worst-rated road in America and put up a site-specific billboard
Ah the relaxing sounds of the open road… (AD’s can have good radio ideas too!)
Agency: Terri & Sandy
Role: Art Director
CCO: Terri Meyer, CCO: Sandy Greenberg, CD: Deb Maltzman, CD: Ang Denise, CW: Mark Carlson, Producer: Paddy Giordano