Milk x Twitch
Made Milk the go-to energy drink for gamers
STORY
Gamer culture is saturated with sugary energy drinks.
Milk broke through with a unique positioning: it helps you focus and gives you energy without the caffeine crash or jitters. So, we partnered with Twitch and entered the chat as The Performance Drink of Gamers.
Experiential • Video • Influencer • Streamer • Social
Launched with Fortnite IRL
Just Chatting on Twitch
Streamer Partnerships
@CNotBusch @QTCinderella @Ninjayla @HungryBox
Gamers competed in a reaction time test to win the title of “twitchcon’s fastest hands”
Milk gives you energy and helps you focus without the caffeine jitters or crash
Grand proclamation from IGN
Agency: GALE
Role: ACD/Art Director
CCO: Winston Binch, CD: Lindsey Brand, CW: Adam Tarchoun, CW: Celia Canez, Partnerships: Max Bass, Producer: Tessa Banks