Milk for Teens
Brought Got Milk to the modern age
STORY
Teens think Milk is infantile and basic.
We flipped the script and turned Milk from ‘just another advertiser’ to entertainer with a social-first, self-aware content strategy. First, we designed videos and experiences that resonated with them by tapping into deep cuts, trends, and culture. Then, we met them where they are: TikTok, Snap, Twitch, and YouTube. Showing all the things milk can and can’t do.
Video • Social • Influencer • Content Creator • Snap Lens
Creator Partnerships
+2.7m organic views
Lens Playtime: 3.5 minutes vs 4-6 seconds average
Organic Shares: 1.3 million
Agency: GALE
Role: CD/Art Director
CCO: Winston Binch, ECD: Geoff Edwards, GCD: Andre DeCastro, AD: Steph Lin, Design: Ploy Sungkobol, CW: Adam Tarchoun, Motion: Caleb Drewel, Executive Producer: Jeremy Mack, Producer: Cristina Martinez