Freshpet Pet Food
An expose campaign that got pet parents to say goodbye to kibble
STORY
Kibble is filled with harmful chemicals and fillers. The same active ingredients found in anti-freeze, gasoline, and jetfuel.
This expose campaign marries hard-hitting facts about kibble with the internet’s most hilarious dog reactions to bring the industry’s issues to light, shame-free.
Integrated Campaign • Social • UGC
My favorite part was combing through the internet to find these MEMES. I also learned that this is someone’s full-time job.
Agency: Terri & Sandy
Role: ACD/Art Director
CD: Ang Denise, CD: Deb Maltzman, CW: Tim Stiefler, Producer: Michelle Strank